Binance’s Apple Pay and Google Pay Integration via Worldpay Shakes Up Crypto Market Access

Recognized as one of the leading cryptocurrency exchanges in the world, Binance, has built a new feature adding Apple Pay and Google Pay in its fiat-to-crypto services. This feature is part of a partnership with Worldpay, a leader in global payment solutions, for simplifying the buying experience and onboarding users into Web3.

Simplifying Crypto Purchases with Familiar Payment Methods

With this update, users can now buy their cryptocurrency simply by using the cards they have already saved in their wallets with either Apple Pay or Google Pay. From the Binance app or desktop website, users can take advantage of this integration to provide an easier and more intuitive onboarding experience for new users as well as existing ones. Rather than entering card details themselves or being provided with payment gateways they may not already know, users now can use the payment tools they trust to use every day.

A Strategic Move to Enhance Fiat Onramps

Central to the achievement of this rollout will be the partnership with Worldpay. Thomas Gregory, Binance’s VP of Fiat, commended Worldpay’s global reach, reputation, and reliability in the payments space. Together, both companies will be building an easier and frictionless purchasing experience in crypto that works for users across multiple geographies and financial systems. Worldpay’s engagement in the partnership ensures that the payment services will be secure, fast, and meet local regulations. By working together, Binance effectively scales, while providing the mobile-first users of today with a user-friendly experience.

Worldpay Partnership Plays a Crucial Role

Working with Worldpay is central to the success of this rollout. Thomas Gregory, vice president of Fiat at Binance, commended Worldpay’s vast global reach and record of reliability in the payments space. The companies are working together to provide a more seamless and accessible crypto purchasing experience that accommodates users across different geographies and financial ecosystems.  Worldpay’s role ensures that its payments remain secure, fast, and compliant with local regulations. This collaborative effort allows Binance to scale more efficiently while providing a user-centric experience that satisfies the desires of today’s mobile-first customers.

Lowering Barriers to Entry in Crypto

In addition to ease, accepting payments from popular digital wallets is lowering the barrier to adoption for crypto with all users. In locales where access to traditional financial services is still developing, the presence of mobile wallets such as Apple Pay and Google Pay represents a feasible source of access to a trusted alternative for individuals. This certainly has implications for introducing millions of future crypto users beyond access and achievable options to include underbanked communities.

Driving the Next Wave of Web3 Adoption

The most recent development from Binance is very much in line with its mission and goal to create a more inclusive and user-friendly crypto ecosystem. As more and more users search for ease of use, relevance, and reliability in their access and engagement with digital assets, extensions such as these will be pivotal in demystifying the relationship users have and making crypto the “norm” as a financial activity they engage in daily. The partnership with Worldpay to integrate Apple Pay and Google Pay is consistent with Binance’s position at the forefront of the mission to create a more user-friendly digital finance experience and broader access to the global financial system.