Binance Partners Brave to Promote Mainstream Adoption of Cryptocurrencies

Leading cryptocurrency exchange, Binance has partnered with Brave Software, the developers of Brave browser, to enable the seamless trade of cryptocurrencies by users of the browser on the Binance trading platforms.

Announcing the development today, Binance said that as a result of the partnership, a new widget dubbed Binance has been integrated into the homepage of the browser, thus allowing Brave users to gain access to both Binance.com and Binance.US sites to easily buy and sell cryptocurrencies, including Bitcoin (BTC), Ether (ETH), Ripple (XRP), among others.

In addition to trading cryptocurrency on the browser, users can also view their Binance account balance, make deposit and withdrawal, and view trading history without leaving the browser, the announcement revealed. 

Notably, since the widget is directly built into the Brave browser, it also helps to protect users’ privacy and login information from prying eyes. 

The exchange added that the widget had been programmed by default to be enabled but users can choose to turn it off via the settings menu of the browser.  

Commenting on the development, CEO, and co-founder of the cryptocurrency-powered web browser, Brendan Eich said that the difficulty novice encounter while trading cryptocurrencies prompted the firm to go into an alliance with Binance, in order to make cryptocurrency trading easier for everyone.  

“By bringing a leading exchange like Binance directly into the browser, Brave is taking cryptocurrency trading mainstream and enabling users to conduct transactions with ease,” he said. 

Reacting to the news, Binance CEO, Changpeng Zhao (‘CZ’) also added that “the Binance widget on Brave’s privacy-oriented browser instills a safer way to buy and sell crypto and also reduces user friction to onboard, trade and interact with the Binance ecosystem.” 

As per the report, Binance noted that the new feature would be rolled-out today for only Brave’s Nightly desktop version, with a subsequent launch for general desktop use scheduled to be released by next month. The exchange, however, did not state when the feature would be available for mobile users.