Base’s Jesse Pollak Unveils $JESSE Token Launch, Alerts Phishing Risk

Base co-founder Jesse Pollak has officially confirmed that his personal token, $JESSE, will launch on the Base App. This marks another step in his push toward what he describes as a “creator-driven global economy.” The announcement immediately triggered excitement across the Base community and some skepticism. As Pollak warned that impersonators and phishing attempts were likely to surge around the launch.

Pollak Warns Users to Stay Alert

Jesse Pollak said all official updates on the token will come only from his verified X account and the Base App profile under jesse.base.eth. He stressed that the rise of fake accounts is almost guaranteed and urged users to double-check sources. Before interacting with any links or contracts.

His warning wasn’t random. Earlier this year, his “Base is for everyone” content coin shot up to a market cap above $10 million and then crashed within minutes. The episode raised concerns about whether users were confusing personal creator tokens with assets. That could appear to carry unofficial Base branding. The new launch has revived those debates, with some industry watchers calling $JESSE a continuation of that blurred messaging.

Creator Tokens Take Center Stage

Jesse Pollak has been one of the strongest voices advocating for a creator-owned economy built directly onchain. In his posts, he explained the difference between content coins. Which track short-term attention, and creator coins, which reflect long-term content value. Together, he believes they form a flywheel that rewards creators and their followers with ownership and upside. A model, he says, will define the future of digital economies.

He framed $JESSE as the final piece of his own creator flywheel. Jesse Pollak also encouraged users to follow him on the Base App. He is promising deeper discussions about how onchain systems return control to creators rather than centralized platforms.

Still, community feedback was mixed. Some users questioned the long-term value of creator tokens. Noting that several early content coins launched by Pollak have seen little development. They pressed him for clarity on a creator’s responsibility once they issue a token. Jesse Pollak responded by emphasizing the different functions of token types. But declined to give specifics about utility or future commitments.

Base App Drives the New Onchain Push

The token will debut on Base App, Coinbase’s new “everything app” built for the onchain world. Specifically, the platform includes trading tools, a self-custody wallet. Base Pay for instant USDC transfers and Farcaster-powered social features. Consequently, Jesse Pollak has positioned the app as the central hub for the emerging creator economy. Where ownership and interaction happen directly onchain.

As the launch countdown continues, community sentiment is a mix of anticipation and caution. On one hand, supporters believe $JESSE could showcase a new model for creator-led economics on Base. On the other hand, critics worry it could repeat past hype cycles. Either way, all eyes are now on the official launch and on whether Pollak’s latest experiment truly moves the creator-token narrative forward.