Sports and entertainment blockchain company, Socios has pulled off another major deal uniting crypto and world soccer following a partnership to launch a crypto token for the top Spanish soccer club, Atlético de Madrid.
The partnership will see Socios creating Atlético de Madrid Fan Tokens, which will allow fans to more actively influence trivial decisions at the club and also collect rewards for doing so.
Notably, Atlético’s decision to join the Socios platform makes it the first soccer club in Spain to do, with Italian and French champions, Juventus and Paris St. Germain (PSG) already hosting their respective fan tokens on Socios.
Commenting on the development, Alexandre Dreyfus, Socios CEO, hailed the partnership as a “magnitude” addition for their fast-growing platform whose token recently got listed on leading crypto exchange Binance.
He also noted that the deal with Atléti, “a giant of the footballing world,” highlights that the club’s management is “very creative and forward-thinking with regard to technology and fan engagement.”
Meanwhile, regarding the method of using the fan tokens, Socios revealed for the first time that fans would have to purchase the tokens using a secondary token, Chiliz (CHZ) which will soon be available on the firm’s website as well as on Binance.
These fans can then use the tokens to enjoy a first-of-its-kind experience that blockchain technology has made possible.
Interestingly the latest deal also brings the potential user base for Socios to well over a billion sports fans. English soccer club West Ham, Italian soccer club, AS Roma and eSports team OG Sports also have their own fan tokens hosted on Socios.