Animoca Brands Highlights Strategy Shift as NFT Sales Reach $500M in 2025

On June 12, 2025, Yat Siu, Executive Chairman of Animoca Brands Corporation, released a report on the audited FY2021. The document, prepared by Hall Chadwick, examined matters tied to blockchain and digital asset activities. Although the audit data begins in 2021, the report offers insights into the evolution through early 2025. It outlines how the firm’s strategy and model have changed over recent years. The report may guide other firms wishing to redefine their structures in the future.

Audit Results and Financial Shifts in Early Blockchain Operations

Between 2020 and 2021, net assets shifted from a A$385,000 deficit to A$337 million. Bookings rose from A$49 million to A$450 million during the same period. Operating cash flow showed A$382 million in positive inflows over one fiscal year. These shifts were attributed mainly to the company’s work in the blockchain sector. The audit highlighted improved revenue recognition and stronger cost controls across emerging digital markets. It confirmed significant progress in scaling operations involving tokenized digital assets across the platform.

Overview of Asset Holdings and Booking Trends 

Between 2023 and 2024, the firm reduced operational costs while preserving revenue growth. By early 2025, the company held major tokens like Bitcoin, Ethereum, Solana, and BNB. It also held cash and various stablecoins to support its liquidity needs. Equity stakes spanned over 540 firms in Web3, blockchain, AI, and digital infrastructure. Recent booking records showed consistent hundreds of millions over several years. These trends suggest sustained commercial activity despite volatility in crypto markets. 

In the first five months of 2025, NFT sales averaged close to $500 million per month. This level of demand underscored user interest in tokenized assets across platforms. Animoca Brands Corporation expanded operations beyond gaming into diverse Web3 and metaverse sectors. The company functions as a partner, investor, and publisher within its digital ecosystem. Its model supported both in-house projects and third-party initiatives in blockchain networks. This approach strengthened connections with developers and decentralized infrastructure partners. It reinforced the company’s role in shaping token management across multiple chains.

Operational Adjustments and Integration with Blockchain Platforms

These efforts coincided with several strategic technology partnerships in emerging markets. In March 2025, the company partnered with Sony’s Soneium blockchain network for identity solutions. It integrated its Moca Network infrastructure to enable decentralized identifiers and reputation systems. This collaboration supports digital property rights management across dApps and enhances security protocols. The move reflects efforts to build standardized layers for interaction and credential verification.

Geographic Expansion Amid Adoption of Tokenized Digital Assets

In early 2025, Astar Network, a smart contract platform rooted in Japan, also entered a collaboration with Animoca Brands Corporation. Additionally, a new office in Dubai became a regional hub for Middle East operations. Omar Elassar was named leader of regional operations and global strategic partnerships. Institutional interest in blockchain and digital property rights continues to grow worldwide. Governments are creating frameworks to recognize tokenized digital assets in modern economic systems. Through asset growth, partnerships, and identity solutions, the company remains an active ecosystem participant.